“An Accident Arriving From the Weakness of Others”

I’ve been fairly critical of Facebook’s increasingly frightening role in the duopoly in digital advertising since early on, both in industry publications and longer-form content, but another collaboration with Tim Hwang in California Review of Images and Mark Zuckerberg enabled me to put voice to a unique moment in the transfer of power from traditional advertising to technology platforms by going in depth on Mark Zuckerberg’s first-ever address to the Cannes Lions International Advertising Festival in 2010.

Read the essay at the California Review of Images and Mark Zuckerberg

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